How Important Is SEO For Managing A Closeout Website?

sell old inventory get rid of closeouts

SEO stands for Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results. If you want to sell unwanted merchandise or closeouts, it would be useful for you to utilize SEO practices that reaches liquidation buyers and other companies that specialize in liquidating inventory. It’s the process to follow to increase the visibility of your website in search engines and get more traffic.

SEO has two main goals. The first is to help you understand what users are searching for online so that you can create high-quality content to satisfy their intent. For this you might write articles about some of the largest liquidation buyers in the industry and how they have helped hundreds of companies to sell unwanted merchandise. Or you can have a blog and write an expose about a particular competitor that has a closeout website for liquidating inventory and other closeouts. The second is to help you create a website that search engines can find, index, and understand its content. This can be done by organizing a very simple website about closeouts. It may include closeout inventory you have for sale, it might provide a source directory of inventory liquidators, or it may just be a calendar of dates for trade shows to attend where customers can buy closeouts and other excess inventory.

Search engines are answer machines. They scour billions of pieces of content and evaluate thousands of factors to determine which content is most likely to answer your query. This is why it is important to have relevant and interesting content about your closeouts business. You can tell stories about customers who have helped you with liquidating inventory and selling it in their discount stores. Maybe articles about the 3 most interesting closeouts your company has every purchased on liquidation. Or perhaps there are individual liquidation buyers who are interesting people you can write about.

Search engines do all of this by discovering and cataloging all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as “crawling and indexing,” and then ordering it by how well it matches the query in a process we refer to as “ranking.” Your website will rank better if the information in it is interesting, relevant, and helpful to others searching for the topic of closeouts and liquidation buyers. Other search terms that may be used in this industry include closeout websites, overstock buyers, inventory liquidators and sell unwanted merchandise.

While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines when liquidation buyers are connected to companies wanting to sell unwanted merchandise.

Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. For example, fewer than 10% of people click on paid advertisements.

In a nutshell SEO has a 20X more traffic opportunity when searching for closeouts, liquidation buyers and liquidating inventory – than PPC on both mobile and desktop. SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site. Inventory liquidators are always in need of finding closeouts and overstock inventory for sale, so SEO is important for long term success. Excess inventory buyers and wholesale surplus buyers can use SEO to their advantage so they don't have to pay for every click on an advertising campaign.

White hat SEO refers to SEO techniques, best practices, and strategies that abide by search engine rule, its primary focus to provide more value to people. Black hat SEO refers to techniques and strategies that attempt to spam/fool search engines. While black hat SEO can work, it puts websites at tremendous risk of being penalized and/or de-indexed (removed from search results) and has ethical implications. Penalized websites have bankrupted businesses. It's just another reason to be very careful when choosing an SEO expert or agency. Again, it is best to make your site relevant. As an example if you are a wholesale liquidator buying overstock and closeouts, you can use online blogs, articles and even pictures of your best closeout websites and customers to sell your story.

Merchandise USA is a wholesale surplus inventory buyer specializing in closeouts of toys, housewares, home accessories and lawn and garden merchandise. If you have old or unwanted inventory and need to make room in your warehouse or close down your 3PL warehouse please call us